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Kylie Kelce unveiled a profound shift in her family’s social media strategy. Her candid revelation comes after unprecedented public attention towards Jason Kelce’s family.

The Kelce clan has been thrust into the spotlight this December. Travis Kelce made NFL history by becoming the fastest tight end to reach 12,000 receiving yards (172 games). Jason confirmed a new late-night show on ESPN. Kylie’s podcast “Not Gonna Lie” topped Spotify and Apple podcast charts.

On Wednesday, Kylie shared intimate details about her family’s digital footprint on her podcast.

“Jason and I have shared that we have scaled back sharing our own kids online,” Kylie said. “We’ve had sort of a weird limbo between the documentary because obviously they were included in that. But then also my social media was from before I had as many followers as I have now, so me sharing my kids before was just like a very like I’m sharing it with my friends and family.

“But it’s not that anymore. So we’ve been really tactical,” Kylie added.

Jason Kelce’s viral tweet adds humor to family dynamics

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In a humorous twist, Jason sparked online chatter with a playful tweet about Kylie’s podcast on Wednesday. When a fan commented that Kylie is the “funniest Kelce,”
Jason replied, “Funniest looking…”

The tweet garnered over 11,000 likes and 350 comments. Kylie addressed it directly on her podcast, sharing a candid interaction with her husband.

“I tell him on a regular basis that he’s not funny,” she said. “I have to do the because there’s so many people who laugh at his jokes and tell him he’s hilarious.”

Jason Kelce and his wife are expecting their fourth child, a girl. They continue to
balance public visibility with a commitment to family privacy.